{"id":6588,"date":"2020-09-09T10:00:00","date_gmt":"2020-09-09T08:00:00","guid":{"rendered":"https:\/\/anadelmazo.com\/?p=1060"},"modified":"2022-10-04T11:05:39","modified_gmt":"2022-10-04T09:05:39","slug":"seo-para-instagram","status":"publish","type":"post","link":"https:\/\/anadelmazo.com\/seo-para-instagram\/","title":{"rendered":"SEO PARA INSTAGRAM"},"content":{"rendered":"\n<p>Instagram es la red social del momento con m\u00e1s de 1 bill\u00f3n de usuarios, supone una dura competencia pero una gran oportunidad de alcance, visibilidad y posibles ventas. No existe un plugin como Yoast SEO para Instagram, pero s\u00ed se pueden utilizar estrategias SEO en esta red social.<\/p>\n\n\n\n<p><strong>\u00bfY cu\u00e1les son?<\/strong> Qu\u00e9date para leerlo y darle un <em>boost <\/em>a tus posts.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/pexels-pixabay-270637-1-1024x680.jpg\" alt=\"SEO\" class=\"wp-image-1100\" width=\"512\" height=\"340\"\/><figcaption>SEO<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">18 consejos para SEO para Instagram<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Ten configurado tu perfil como <strong><em>perfil de empresa<\/em><\/strong>. \u00bfPara qu\u00e9? Pues para poder tener datos m\u00e1s concretos sobre las visitas, alcance, impresiones&#8230; de cada publicaci\u00f3n y de tu perfil, en general. Es muy \u00fatil para posicionar tus <em>top post<\/em>, aquellas publicaciones que mejores interaciones han tenido. Si contin\u00faas subiendo contenido de la misma l\u00ednea, estar\u00e1s subiendo contenido que le gusta a tu audiencia.<\/li><li>Perfil siempre <strong><em>p\u00fablico<\/em><\/strong>, nunca privado.<\/li><li>Que tu nombre de usuario en tus redes sea igual que el <strong><em>nombre de tu negocio<\/em><\/strong>. Har\u00e1 a tus potenciales clientes el camino m\u00e1s f\u00e1cil si te buscan.<\/li><li>Clasificar el <strong><em>tipo de actividad <\/em><\/strong>que desarrolla nuestra empresa.<\/li><li>Aprovecha para hacer que tu biograf\u00eda sea interesante, a\u00f1ade palabras clave y emoji. Lo har\u00e1s <strong><em>llamativo<\/em><\/strong>.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/faqfaf.jpg\" alt=\"Biograf\u00eda de Instagram\" class=\"wp-image-3296\" width=\"743\" height=\"360\"\/><figcaption>Biograf\u00eda de Instagram<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Lo recomendable en el <strong><em>enlace <\/em><\/strong>es que crees una tarjeta de trabajo online, como la que te propone LinkTree. Ah\u00ed puedes a\u00f1adir los links que quieras, incluso en su formato gratuito. As\u00ed no te limitar\u00e1s a exponer un solo link, que es lo que te permite Instagram.<\/li><li>Respecto a los <strong><em>hasthtags<\/em><\/strong> lo id\u00f3neo es que haya entre 5 y 9 por publicaci\u00f3n. Debes considerarlos como palabras clave, las personas te encontrar\u00e1n cuando busquen estas palabras.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/pexels-pixabay-270271-1-1024x768.jpg\" alt=\"Hashtag\" class=\"wp-image-1101\" width=\"512\" height=\"384\"\/><figcaption>Hashtag<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul id=\"block-e897dd57-fc8f-415b-aabf-ca09a50bd513\"><li>Instagram tambi\u00e9n cuenta con <strong><em>texto alt <\/em><\/strong>en las im\u00e1genes para las personas con problemas de visi\u00f3n. Agrega un texto con palabras clave para que tambi\u00e9n se muestre a estas personas en el men\u00fa de configuraci\u00f3n avanzada de la publicaci\u00f3n.<\/li><li>Si quieres una comunidad activa debes preocuparte por ser <strong><em>t\u00fa el\/la activ@<\/em><\/strong>. Interact\u00faa con otras personas mediante comentarios, likes, guarda publicaciones&#8230;<\/li><li>La geolocalizaci\u00f3n es importante porque Instagram muestra tu perfil a las personas de tu zona interesadas en tu actividad de negocio. Hace lo se llama <strong><em>SEO local<\/em><\/strong>. Activa la <strong><em>ubicaci\u00f3n <\/em><\/strong>en las publicaciones.<\/li><li>Sube <strong><em>historias<\/em><\/strong> e incluye hashtags.<\/li><li>Los v\u00eddeos de <strong><em>IGTV <\/em><\/strong>son especiales y fundamentales, ya que podemos optimizarlos junto con un t\u00edtulo y un texto para aparecer en las b\u00fasquedas de nuestros potenciales.<\/li><li>\u00bfRecuerdas el <strong><em>marketing de influencers<\/em><\/strong>? Instagram es la plataforma ideal para realizar esto.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/pexels-daria-shevtsova-3326713-1-1024x682.jpg\" alt=\"Influencer\" class=\"wp-image-1103\" width=\"512\" height=\"341\"\/><figcaption>Influencer<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul id=\"block-02ed1229-a155-4903-b630-0f6f64556a1e\"><li>Una estrategia que funciona muy bien son la de los <strong><em>concursos<\/em><\/strong>. Tendr\u00e1s que invertir, pero el retorno es maravilloso. Una de las t\u00e9cnicas m\u00e1s comunes es para conseguir visibilidad e interacci\u00f3n de MG y comentarios en una publicaci\u00f3n determinada.<\/li><li><em><strong>Etiqueta<\/strong> <\/em>cuentas relevantes en tus fotos (\u00a1siempre previo aviso y no a lo loco! Si no ser\u00e1 spam).<\/li><li>Cuidado con la periodicidad de tus publicaciones. S\u00e9 <strong><em>constante<\/em><\/strong>.<\/li><li>No solamente promociones una publicaci\u00f3n desde la plataforma. Por ejemplo, si tienes un blog copia el enlace de tu publicaci\u00f3n a la que haces referencia y post\u00e9ala. Ser\u00e1 <strong><em>indexada <\/em><\/strong>por Google. Para esto hay plugins como los que te indica <a href=\"https:\/\/kinsta.com\/es\/blog\/wordpress-instagram-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a>.<\/li><li>Configura tu cuenta de Instagram con el resto de tus <strong><em>redes sociales<\/em><\/strong>.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">\u00bfC\u00f3mo aumento las visualizaciones?<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>No es sencillo adivinar cu\u00e1ntas publicaciones, la frecuencia, en qu\u00e9 franja horaria publicar&#8230;<\/p>\n\n\n\n<p>Si buscas un m\u00e9todo infalible, lo llevas <strong><em>crudo<\/em><\/strong>. Habr\u00e1 publicaciones que les funcionen a unos en una franja horaria y de una manera y a ti de otra, no queda otra m\u00e1s remedio que ir probando.<\/p>\n\n\n\n<p>Lo que s\u00ed existe es la posibilidad de <strong><em>aumentar este porcentaje<\/em><\/strong> de visualizaciones a nivel global porque existen diferentes <strong><em>estudios <\/em><\/strong>que puedes tomar como punto de partida y que, aunque no sea sin errores, s\u00ed te ayudar\u00e1n, sobre todo al principio:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/Mejores-horas-para-publicar-FB.jpg\" alt=\"Horas de mayor engagement Facebook\" class=\"wp-image-1144\"\/><figcaption>Horas de mayor engagement Facebook<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/Mejores-horas-para-publicar-IG.jpg\" alt=\"Horas de mayor engagement Instagram\" class=\"wp-image-1145\"\/><figcaption>Horas de mayor engagement Instagram<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/Mejores-horas-para-publicar-LINKEDIN.jpg\" alt=\"Horas de mayor engagement LinkedIn\" class=\"wp-image-1146\"\/><figcaption>Horas de mayor engagement LinkedIn<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/Mejores-horas-para-publicar-TW.jpg\" alt=\"Horas de mayor engagement Twitter\" class=\"wp-image-1147\"\/><figcaption>Foto de <a href=\"https:\/\/vilmanunez.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vilma N\u00fa\u00f1ez<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p id=\"block-97264cc8-a5e9-4922-9d69-12988add93ef\">\u00bfYa conoc\u00edas estos tips de SEO para Instagram? \u00bfLos estabas aplicando? \u00bfVes las diferencias entre SEO de las SERP y SEO de las RRSS? D\u00e9jame un <strong><em>comentario<\/em><\/strong>, \u00a1te leo!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Instagram es la red social del momento con m\u00e1s de 1 bill\u00f3n de usuarios, supone una dura competencia pero una gran oportunidad de alcance, visibilidad y posibles ventas. No existe un plugin como Yoast SEO para Instagram, pero s\u00ed se pueden utilizar estrategias SEO en esta red social.<\/p>\n","protected":false},"author":2,"featured_media":7062,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[22,99,100,93,35,101,36,55,11,10,102,51],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"featured_image_urls":{"full":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/10\/Atraer-audiencia-2-1.png",995,556,false],"thumbnail":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/10\/Atraer-audiencia-2-1-150x150.png",150,150,true],"medium":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/10\/Atraer-audiencia-2-1-300x168.png",300,168,true],"medium_large":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/10\/Atraer-audiencia-2-1-768x429.png",768,429,true],"large":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/10\/Atraer-audiencia-2-1.png",995,556,false],"1536x1536":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/10\/Atraer-audiencia-2-1.png",995,556,false],"2048x2048":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/10\/Atraer-audiencia-2-1.png",995,556,false],"depicter-thumbnail":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/10\/Atraer-audiencia-2-1-200x112.png",200,112,true]},"post_excerpt_stackable":"<p>Instagram es la red social del momento con m\u00e1s de 1 bill\u00f3n de usuarios, supone una dura competencia pero una gran oportunidad de alcance, visibilidad y posibles ventas. No existe un plugin como Yoast SEO para Instagram, pero s\u00ed se pueden utilizar estrategias SEO en esta red social.<\/p>\n","category_list":"<a href=\"https:\/\/anadelmazo.com\/category\/estrategia-de-contenidos\/\" rel=\"category tag\">Estrategia de contenidos<\/a>","author_info":{"name":"Ana Del Mazo","url":"https:\/\/anadelmazo.com\/author\/adelmazo\/"},"comments_num":"4 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO PARA INSTAGRAM - Ana del Mazo<\/title>\n<meta name=\"description\" content=\"\u00bfSe puede hacer SEO para Instagram? - La respuesta es S\u00cd - \u00bfQuieres saber c\u00f3mo aumentar tu visibilidad? \u00bfLas mejores horas para publicar?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anadelmazo.com\/seo-para-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO PARA INSTAGRAM - Ana del Mazo\" \/>\n<meta property=\"og:description\" content=\"\u00bfSe puede hacer SEO para Instagram? 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