{"id":309,"date":"2020-07-10T11:00:00","date_gmt":"2020-07-10T09:00:00","guid":{"rendered":"https:\/\/anadelmazo.com\/?p=309"},"modified":"2022-10-04T11:39:06","modified_gmt":"2022-10-04T09:39:06","slug":"marketing-social","status":"publish","type":"post","link":"https:\/\/anadelmazo.com\/marketing-social\/","title":{"rendered":"LA MAGIA DEL MARKETING SOCIAL"},"content":{"rendered":"\n

Un buen emprendedor <\/strong>no s\u00f3lo es aquel que sabe gestionar su empresa y generar ganancias en su \u00e1rea o industria, sino que debe saber transformar <\/em>a la sociedad y el contexto que rodea el negocio. \u00bfC\u00f3mo?<\/em><\/strong> Con el Marketing Social.<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

\u00bfQu\u00e9 es el marketing social?<\/h2>\n\n\n\n
<\/div>\n\n\n\n

El marketing social <\/em>est\u00e1 formado por las diferentes t\u00e9cnicas de ventas pero el objetivo es distinto. No se pretende promocionar alg\u00fan producto o servicio, sino promocionar una idea en un nicho de la sociedad para dar soluciones a problemas espec\u00edficos. <\/p>\n\n\n\n

Es decir, tu empresa comenzar\u00eda a tener una visi\u00f3n de responsabilidad social<\/strong><\/em>, ya que su “principal preocupaci\u00f3n” es el bienestar de la sociedad. Har\u00edamos una llamada a la sociedad<\/em> para generar en \u00e9sta un cambio social.<\/p>\n\n\n\n

Actuamos sobre un problemas generales<\/strong>, y no individuales de cada persona.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Multitud
Taj Mahal – Reuni\u00f3n Social<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u00bfPor qu\u00e9?<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Este tipo de marketing surge por la necesidad o el inter\u00e9s de las personas, no solamente de comprar un buen producto a cualquier precio, sino que sean socialmente responsables <\/strong>con su entorno y, ya que sus productos ofrecen cambios o soluciones, que sea tu propia empresa o t\u00fa como emprendedor el que forme parte de dichos cambios.<\/p>\n\n\n\n

De esta manera, reflejamos en la sociedad que tenemos empat\u00eda, responsabilidad, solidaridad…<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Solidaridad
Solidaridad social<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Nuestra participaci\u00f3n en este tipo de marketing debe ser constante, ya que las personas deben vernos en cada paso para que nuestra transformaci\u00f3n (como parte de la sociedad que tambi\u00e9n somos) sea real <\/strong>y efectiva<\/strong>.<\/p>\n\n\n\n

As\u00ed, desarrollamos oportunidades, inversiones y oportunidades sociales para afectar y colaborar positivamente en la sociedad.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Este tipo de marketing ha resultado tan efectivo<\/strong> y cercano a las personas que grandes empresas como Coca<\/em>–Cola<\/em><\/a>, DHL<\/a>, Correos<\/a>, Volkswagen<\/a>, Ikea<\/a>, Grupo P&G<\/a> (Oral-B, Ariel o Duracell), FontVella<\/a><\/em>… lo han utilizado.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Sponsor
Sponsor Coca-Cola<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u00bfQui\u00e9n?<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Si quieres ver ejemplos para afianzar tus conocimientos y comprobar contigo mism@ c\u00f3mo este marketing ha surtido efecto en ti, te propongo que visites mi post Ejemplos del Marketing Social<\/a>, donde agrupo unos cu\u00e1ntos v\u00eddeos de las empresas que te cit\u00e9 anteriormente.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u00bfYa utilizas el marketing social? Si no es as\u00ed, \u00bfempezar\u00edas a implantarlo? \u00bfC\u00f3mo?<\/p>\n\n\n\n

Te leo en los comentarios.<\/p>\n\n\n\n

\u00a1No te olvides! \u00danete<\/a> a mi comunidad y recibe las \u00faltimas actualizaciones.<\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Un buen emprendedor no s\u00f3lo es aquel que sabe gestionar su empresa y generar ganancias en su \u00e1rea o industria, sino que debe saber transformar a la sociedad y el contexto que rodea el negocio. \u00bfC\u00f3mo? Con el Marketing Social.<\/p>\n","protected":false},"author":2,"featured_media":7105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[54,35,36,55,56],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"featured_image_urls":{"full":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/07\/Atraer-audiencia-17-1.png",995,556,false],"thumbnail":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/07\/Atraer-audiencia-17-1-150x150.png",150,150,true],"medium":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/07\/Atraer-audiencia-17-1-300x168.png",300,168,true],"medium_large":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/07\/Atraer-audiencia-17-1-768x429.png",768,429,true],"large":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/07\/Atraer-audiencia-17-1.png",995,556,false],"1536x1536":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/07\/Atraer-audiencia-17-1.png",995,556,false],"2048x2048":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/07\/Atraer-audiencia-17-1.png",995,556,false],"depicter-thumbnail":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/07\/Atraer-audiencia-17-1-200x112.png",200,112,true]},"post_excerpt_stackable":"

Un buen emprendedor no s\u00f3lo es aquel que sabe gestionar su empresa y generar ganancias en su \u00e1rea o industria, sino que debe saber transformar a la sociedad y el contexto que rodea el negocio. \u00bfC\u00f3mo? Con el Marketing Social.<\/p>\n","category_list":"Marketing<\/a>","author_info":{"name":"Ana Del Mazo","url":"https:\/\/anadelmazo.com\/author\/adelmazo\/"},"comments_num":"1 comment","yoast_head":"\nLA MAGIA DEL MARKETING SOCIAL - Ana del Mazo<\/title>\n<meta name=\"description\" content=\"Tu empresa tendr\u00eda una visi\u00f3n de responsabilidad social, ya que su principal preocupaci\u00f3n es el bienestar de la sociedad - Ana del Mazo - Marketing Social\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anadelmazo.com\/marketing-social\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA MAGIA DEL MARKETING SOCIAL - Ana del Mazo\" \/>\n<meta property=\"og:description\" content=\"Tu empresa tendr\u00eda una visi\u00f3n de responsabilidad social, ya que su principal preocupaci\u00f3n es el bienestar de la sociedad - 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