{"id":2014,"date":"2020-10-09T14:53:22","date_gmt":"2020-10-09T12:53:22","guid":{"rendered":"https:\/\/anadelmazo.com\/?p=2014"},"modified":"2022-10-01T18:18:13","modified_gmt":"2022-10-01T16:18:13","slug":"rich-snippets-en-wordpress","status":"publish","type":"post","link":"https:\/\/anadelmazo.com\/rich-snippets-en-wordpress\/","title":{"rendered":"C\u00d3MO USAR RICH SNIPPETS CON WORDPRESS"},"content":{"rendered":"\n

En el anterior art\u00edculo te hablaba sobre la importancia y Qu\u00e9 son los snippets, rich snippets y featured snippets<\/a>. En este post, te ense\u00f1o dos trucos para que tengas m\u00e1s papeletas de que Google te de ese sitio privilegiado<\/em> en la red y de una forma s\u00faper f\u00e1cil.<\/p>\n\n\n\n

S\u00f3lo necesitas utilizar WordPress.org<\/em><\/strong> para que sea compatible con la descarga de plugins y descargar All In One Schema Rich Snippets<\/em><\/strong> y Yasr<\/strong><\/em> – Yet Another Stars Rating<\/em><\/strong>.<\/p>\n\n\n\n

A continuaci\u00f3n te explico c\u00f3mo enriquecer textos en las SERP mediante estos plugin, paso a paso.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Configuraci\u00f3n inicial – Rich snippets<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Cuando lo hayas descargado y activado, te redirigir\u00e1 a una p\u00e1gina como esta donde te explica c\u00f3mo funciona y los tipos de snippet<\/em><\/strong> que genera.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Schema.org\"
Schema.org<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

A partir de entonces, en cada entrada, art\u00edculo o post que escribas, si bajas del todo te encontrar\u00e1s esta opci\u00f3n<\/em><\/strong>:<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Configurar
Configurar Rich Snippet<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Cuando seleccionas la opci\u00f3n que m\u00e1s se ajusta a la tem\u00e1tica y prop\u00f3sito de tu art\u00edculo, te salta un formulario que debes completar con los datos explicativos sobre tu post.<\/p>\n\n\n\n

En algunas opciones como Aplicaci\u00f3n software<\/em>, te pide el enlace del producto. Esto significa que estar\u00e1s creando un backlink org\u00e1nico <\/em><\/strong>que apunta al producto del que hablas sin necesidad de insertarlo dentro del contenido de tu post.<\/p>\n\n\n\n

\u00a1Recuerda! Selecciona la opci\u00f3n que m\u00e1s se ajusta<\/em><\/strong> al prop\u00f3sito de tu art\u00edculo.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Contra<\/h2>\n\n\n\n
<\/div>\n\n\n\n

A m\u00ed que me gustan tanto los espacios en blanco y las p\u00e1ginas minimalistas, le pongo un contra duro a este plugin y es que no deja espacio<\/em><\/strong> entre el art\u00edculo y el snippet.<\/p>\n\n\n\n

Teniendo esto en cuenta, nos deja el post as\u00ed:<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Pie
Pie de posts<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Otra forma de a\u00f1adir microdatos<\/h2>\n\n\n\n
<\/div>\n\n\n\n

A Google le gustan mucho los datos estructurados<\/em><\/strong>. Para ello, adem\u00e1s de la posibilidad de potenciar tu snippet con el anterior plugin, hay otros que te permiten crear cajas de valoraciones individuales en cada p\u00e1gina o post.<\/p>\n\n\n\n

El plugin del que te hablo es Yasr \u2013 Yet Another Stars Rating<\/a>.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u00bfPara qu\u00e9 me sirve?<\/h3>\n\n\n\n
<\/div>\n\n\n\n

De esta manera, los usuarios que no est\u00e9n por la labor de escribir (reconozc\u00e1moslo, a muchos nos cuesta escribir<\/em>, yo incluida) pueden valorar tu art\u00edculo de manera individual<\/em><\/strong>, lo que informar\u00e1 a Google de la opini\u00f3n que tienen los usuarios sobre la calidad <\/em><\/strong>de tu p\u00e1gina a nivel particular y general de tu sitio<\/em><\/strong>.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Configuraci\u00f3n inicial – Stars rating<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Cuando lo hayas descargado y activado, te recomiendo que lo \u00fanico que tienes que modificar (adem\u00e1s de la apariencia <\/em>de la caja de valoraciones) son las Opciones de rich snippets<\/em><\/strong> que encontrar\u00e1s en la pesta\u00f1a Ajustes generales<\/em>.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Opciones
Opciones de rich snippets<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Selecciona de qu\u00e9 trata tu p\u00e1gina<\/em><\/strong>, si eres un negocio o un particular y cu\u00e1l es tu nombre como autor, es decir, el nombre que aparecer\u00e1 en los snippets.<\/p>\n\n\n\n

A partir de ahora, cuando alguien entre en un art\u00edculo de tu p\u00e1gina ver\u00e1 al final del post una cajita as\u00ed:<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Puntuaci\u00f3n
Puntuaci\u00f3n vac\u00eda<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Y una vez que haya votado <\/em><\/strong>dicho post, la cajita se convertir\u00e1 en color amarillo y, adem\u00e1s, mostrar\u00e1 el n\u00famero total de votos<\/em><\/strong> junto con la media<\/em><\/strong> ponderada <\/em><\/strong>de las puntuaciones.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"Puntuaci\u00f3n\"
Puntuaci\u00f3n<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Contra<\/h2>\n\n\n\n
<\/div>\n\n\n\n

Como te he dicho anteriormente, el otro plugin no dejaba espacio por lo que da sensaci\u00f3n de un dise\u00f1o sucio<\/em> <\/strong>y demasiado lleno<\/strong><\/em>.<\/p>\n\n\n\n

El \u00fanico contra que le puedo poner a este plugin (casi que por ponerle alguno<\/em>) es que tienes que utilizarlo en exclusiva, es decir, o uno u otro. <\/p>\n\n\n\n

Si solamente usas este, el dise\u00f1o de tus art\u00edculos te quedar\u00eda tal que as\u00ed, de una manera mucho m\u00e1s limpia<\/em><\/strong>:<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"
Pie de posts<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Recuerda comprobar si tu p\u00e1gina puede generar resultados enriquecidos<\/em><\/strong> acudiendo a esta p\u00e1gina de Google<\/a>.<\/p>\n\n\n\n

No te olvides de revisar mi Diccionario SEO<\/a> si no reconoces alg\u00fan t\u00e9rmino<\/em><\/strong> de los que hay en este art\u00edculo.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Tienes m\u00e1s art\u00edculos como este en mi Directorio de Posts<\/a>\u00a0y por aqu\u00ed te dejo mi\u00a0Carta de Servicios<\/a><\/p>\n\n\n\n

Te leo en las redes y en los comentarios de aqu\u00ed abajo – \u00a1No te olvides de seguirme!<\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

En este post, te ense\u00f1o dos trucos para que tengas m\u00e1s papeletas de que Google te de ese sitio privilegiado en la red y de una forma s\u00faper f\u00e1cil.<\/p>\n","protected":false},"author":2,"featured_media":6981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[128,8,125,129,127,10,102,113,130,131],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"featured_image_urls":{"full":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-3-1.png",995,556,false],"thumbnail":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-3-1-150x150.png",150,150,true],"medium":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-3-1-300x168.png",300,168,true],"medium_large":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-3-1-768x429.png",768,429,true],"large":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-3-1.png",995,556,false],"1536x1536":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-3-1.png",995,556,false],"2048x2048":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-3-1.png",995,556,false],"depicter-thumbnail":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-3-1.png",200,112,false]},"post_excerpt_stackable":"

En este post, te ense\u00f1o dos trucos para que tengas m\u00e1s papeletas de que Google te de ese sitio privilegiado en la red y de una forma s\u00faper f\u00e1cil.<\/p>\n","category_list":"SEO<\/a>","author_info":{"name":"Ana Del Mazo","url":"https:\/\/anadelmazo.com\/author\/adelmazo\/"},"comments_num":"0 comments","yoast_head":"\nC\u00d3MO USAR RICH SNIPPETS CON WORDPRESS - Ana del Mazo<\/title>\n<meta name=\"description\" content=\"\u00bfSabes c\u00f3mo generar rich snippets en WordPress? - Para que Google te d\u00e9 este espacio privilegiado, debes tener papeletas para entrar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anadelmazo.com\/rich-snippets-en-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00d3MO USAR RICH SNIPPETS CON WORDPRESS - Ana del Mazo\" \/>\n<meta property=\"og:description\" content=\"\u00bfSabes c\u00f3mo generar rich snippets en WordPress? 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