{"id":1979,"date":"2020-10-09T14:53:15","date_gmt":"2020-10-09T12:53:15","guid":{"rendered":"https:\/\/anadelmazo.com\/?p=1979"},"modified":"2022-10-01T18:20:57","modified_gmt":"2022-10-01T16:20:57","slug":"como-ganar-un-rich-snippet-en-google","status":"publish","type":"post","link":"https:\/\/anadelmazo.com\/como-ganar-un-rich-snippet-en-google\/","title":{"rendered":"C\u00d3MO GANAR UN FEATURED SNIPPET EN GOOGLE"},"content":{"rendered":"\n<p>Empecemos por su definici\u00f3n porque <strong><em>igual te suena a indio<\/em><\/strong>. \u00bfQu\u00e9 es un snippet? \u00bfY un rich snippet? Ah, \u00bfque tambi\u00e9n hay featured snippets?<\/p>\n\n\n\n<p>\u00bfPor qu\u00e9 es tan dif\u00edcil conseguirlo y por qu\u00e9 es necesario esforzarme para conseguir uno para mi negocio en Google?<\/p>\n\n\n\n<p>Todas y estas m\u00e1s respuestas te las respondo m\u00e1s adelante, solo qu\u00e9date para leerlo.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Definici\u00f3n de Snippet<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Snippet es el <strong><em>resultado individual<\/em><\/strong> formado por el anchor text del t\u00edtulo + texto + enlace que nos devuelve Google a trav\u00e9s de las <strong><em><a href=\"https:\/\/anadelmazo.com\/serp-pagina-resultados-google\/\">SERP<\/a><\/em><\/strong>.<\/p>\n\n\n\n<p>El <strong><em>orden <\/em><\/strong>de aparici\u00f3n de los <strong><em>elementos <\/em><\/strong>que lo forman es:<\/p>\n\n\n\n<ul><li>Dominio + slug (<em><span class=\"has-inline-color has-vivid-green-cyan-color\">verde<\/span><\/em>).<\/li><li>Anchor text + enlace en forma de t\u00edtulo (<em><span class=\"has-inline-color has-luminous-vivid-orange-color\">naranja<\/span><\/em>).<\/li><li>Breve descripci\u00f3n con las palabras clave que has buscado, resaltadas en negrita (<span class=\"has-inline-color has-pale-pink-color\"><em>rosa<\/em> <\/span>y keywords en <em><span class=\"has-inline-color has-pale-cyan-blue-color\">azul<\/span><\/em>).<\/li><li>Si buscas una frase y hay palabras que<strong><em> no se incluyen<\/em><\/strong> en un snippet, aparecer\u00e1 dicha palabra tachada debajo de la descripci\u00f3n (<em><span class=\"has-inline-color has-luminous-vivid-amber-color\">amarillo<\/span><\/em>) citando &#8220;Debe incluir lo siguiente: &#8221; (<em><span class=\"has-inline-color has-vivid-purple-color\">lila<\/span><\/em>).<\/li><li>Subdominios en forma de \u00edndice debajo de la descripci\u00f3n y antes del siguiente snippet, cada uno est\u00e1 formado por su anchor text + enlace en forma de t\u00edtulo + breve descripci\u00f3n (<em><span class=\"has-inline-color has-vivid-red-color\">rojo<\/span><\/em>).<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/RBQEWREWV-7.png\" alt=\"SERP 1\" class=\"wp-image-1985\" width=\"636\" height=\"104\"\/><figcaption>SERP 1<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/RBQEWREWV-8.png\" alt=\"SERP 2\" class=\"wp-image-1986\" width=\"636\" height=\"148\"\/><figcaption>SERP 2<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/RBQEWREWV-9.png\" alt=\"Breadcrumps en forma de snippet\" class=\"wp-image-1987\" width=\"603\" height=\"410\"\/><figcaption>Breadcrumps en forma de snippet<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Definici\u00f3n de Rich Snippet<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Se trata de los mismos <strong><em>resultados <\/em><\/strong>anteriores pero enriquecidos con elementos visuales como las <strong><em>im\u00e1genes<\/em><\/strong>. Tambi\u00e9n llamados <strong><em>Fragmentos <\/em><\/strong>o <strong><em>Textos enriquecidos<\/em><\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/RBQEWREWV-6.png\" alt=\"Recetas destacadas\" class=\"wp-image-1981\" width=\"513\" height=\"242\"\/><figcaption>Recetas destacadas<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">\u00bfPor qu\u00e9 necesito ganarme un Rich Snippet en Google?<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Entre las mayores ventajas de que tu negocio online cuente con un rich snippet en Google son:<\/p>\n\n\n\n<ul><li>Mayor <strong><em>impacto <\/em><\/strong>y por lo tanto mayor <strong><em>tasa de<\/em><\/strong> <strong><em>clics <\/em><\/strong>y mayor n\u00famero de <strong><em>visitas<\/em><\/strong>.<\/li><li>Disminuye la <strong><em>tasa de rebote<\/em><\/strong>.<\/li><li><strong><em>Elementos<\/em><\/strong> <strong><em>visuales <\/em><\/strong>como las estrellas de las rese\u00f1as, influye de manera positiva para generar m\u00e1s clics en tu sitio.<\/li><li>Destacan un tipo de <strong><em>contenido<\/em><\/strong> concreto (te los explico m\u00e1s abajo).<\/li><li>Las im\u00e1genes personales como fotograf\u00edas de autor nos posicionan mejor y adquirimos mayor <strong><em>reconocimiento profesional <\/em><\/strong>en la web.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/pexels-designecologist-1779487-2-1024x683.jpg\" alt=\"Pc destacado\" class=\"wp-image-2000\" width=\"512\" height=\"342\"\/><figcaption>Pc destacado<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Tipos de rich snippets<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Como todo, existen diferentes modalidades de rich snippets. Aqu\u00ed te muestro los m\u00e1s comunes:<\/p>\n\n\n\n<ul><li>De m\u00fasica.<\/li><li>De v\u00eddeos.<\/li><li>De cine.<\/li><li>De arte.<\/li><li>De negocios.<\/li><li>De recetas.<\/li><li>De productos.<\/li><li>De eventos.<\/li><li>De noticias.<\/li><li>De reviews.<\/li><li>De personas o contacto.<\/li><li>Destacado.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/pexels-daria-sannikova-2422404-1-1024x679.jpg\" alt=\"Cartel destacado\" class=\"wp-image-2001\" width=\"512\" height=\"340\"\/><figcaption>Cartel destacado<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">\u00bfC\u00f3mo puedo hacerlo?<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google no nos da a los usuarios informaci\u00f3n clara sobre c\u00f3mo conseguirlo, ya que es una ventaja que te brinda por considerar tu p\u00e1gina de relevancia y de utilidad para sus usuarios, pero para tener m\u00e1s opciones de enriquecer tu contenido en las SERP debes:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li> Integrar c\u00f3digos en tu web para facilitarle la comprensi\u00f3n a Google y que lo muestre como resultados relevantes. Actualmente existen tres: microformatos, microdatos y RDFa, aunque los que recomienda Google son los <strong><em>microdatos<\/em><\/strong> o <strong><em>datos estructurados<\/em><\/strong>.<\/li><\/ul>\n\n\n\n<ul><li>Tienes que optimizar tu contenido pensando <em>en los usuarios <\/em>tal y como lo hace Google, ya que si \u00e9ste quiere dar las mejores respuestas, t\u00fa debes formular tu contenido de la misma manera siendo conciso, concreto y lo m\u00e1s explicativo posible.<\/li><\/ul>\n\n\n\n<ul><li>Optimiza tus t\u00edtulos para que conlleven a respuestas directas, es decir, a tu contenido (infograf\u00eda de Moz m\u00e1s abajo).<\/li><\/ul>\n\n\n\n<ul><li>Utiliza keywords, pero sobre todo las <a href=\"https:\/\/anadelmazo.com\/diccionario-seo\" target=\"_blank\" rel=\"noreferrer noopener\">long-tail<\/a> ya que son mucho m\u00e1s precisas para las b\u00fasquedas.<\/li><\/ul>\n\n\n\n<ul><li>Acude a <a href=\"https:\/\/schema.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schema.org<\/a> y realiza una b\u00fasqueda de la tem\u00e1tica de tu contenido espec\u00edfico (en ingl\u00e9s) para que te indique los datos estructurados o microdatos aplicables.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/pexels-pixabay-208494-1-1024x748.jpg\" alt=\"Q&amp;A\" class=\"wp-image-2002\" width=\"512\" height=\"374\"\/><figcaption>Q&amp;A<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ya que para poder integrar datos estructurados debes tener un <strong><em>m\u00ednimo <\/em><\/strong>de conocimientos de <strong><em>programaci\u00f3n <\/em><\/strong>para no cargarte toda tu web, te dejo una gu\u00eda sobre <a href=\"https:\/\/anadelmazo.com\/rich-snippets-en-wordpress\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00f3mo implementar Rich Snippets en WordPress<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>No te olvides que es un espacio <strong><em>privilegiado<\/em><\/strong> y seg\u00fan Stone Temple, s\u00f3lo <em>una de cada cinco preguntas<\/em> tiene este formato.<\/p>\n\n\n\n<p>Seg\u00fan Moz, lo adecuado ser\u00eda utilizar <em>t\u00edtulos <\/em>que conlleven preguntas del tipo: C\u00f3mo&#8230; Cuando&#8230; Qu\u00e9&#8230;<\/p>\n\n\n\n<p class=\"has-text-align-center\">Por aqu\u00ed te dejo la infograf\u00eda que nos brind\u00f3 Moz:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/preguntas-moz-snippets.jpg\" alt=\"Preguntas a utilizar para ganar un snippet\" class=\"wp-image-1992\" width=\"600\" height=\"445\"\/><figcaption>Preguntas a utilizar para ganar un snippet<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Principal desventaja de ambos snippet<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Puede que disminuya tu CTR (\u00bfno acabas de decir que lo aumenta? &#8211; <strong><em>S\u00ed y no<\/em><\/strong>). Si Google devuelve unos resultados tan precisos que directamente est\u00e9n resolviendo la pregunta del usuario <strong><em>sin necesidad<\/em><\/strong> de entrar en tu p\u00e1gina.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Definici\u00f3n de Featured Snippet<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tambi\u00e9n llamados <strong><em>Fragmentos <\/em><\/strong>o <strong><em>Textos destacados<\/em><\/strong> o <strong><em>Posici\u00f3n 0 <\/em><\/strong>(en ingl\u00e9s <strong><em>Rank #0<\/em><\/strong>) y son textos concisos, relevantes y cortos, escogidos especialmente por Google para brindar la mejor <a href=\"https:\/\/anadelmazo.com\/diccionario-seo\" target=\"_blank\" rel=\"noreferrer noopener\">UX<\/a> y las mejores respuestas que hay dentro de la web a sus usuarios.<\/p>\n\n\n\n<p>Permiten un mayor n\u00famero de caracteres y destacan por su posici\u00f3n, ya que Google lo muestra por delante de todos los resultados, y en caso de haber anuncios, debajo de ellos.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/pexels-visionpic-net-1031700-1-1024x681.jpg\" alt=\"Destacar\" class=\"wp-image-2003\" width=\"512\" height=\"341\"\/><figcaption>Destacar<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Seg\u00fan SEMrush los tipos de <strong><em>preguntas<\/em><\/strong> que generan featured snippets en Espa\u00f1a son (por orden de relevancia):<\/p>\n\n\n\n<ul><li>Qu\u00e9 (27.31%)<\/li><li>Qui\u00e9n (25.38%)<\/li><li>C\u00f3mo (16.32%)<\/li><li>D\u00f3nde (6.49%)<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00bfQu\u00e9 te ha parecido este art\u00edculo? Espero que <strong><em>interesante <\/em><\/strong>y de <strong><em>utilidad<\/em><\/strong>. Si quieres saber C\u00f3mo ganar un rich snippet en tu p\u00e1gina con WordPress, entonces no te olvides de visitar el anterior enlace.<\/p>\n\n\n\n<p>Te leo m\u00e1s abajo y en las redes. No te olvides de compartir este post y de seguirme.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tienes m\u00e1s art\u00edculos como este en mi <a href=\"https:\/\/anadelmazo.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Directorio de Posts<\/a>\u00a0y por aqu\u00ed te dejo mi\u00a0<a href=\"https:\/\/anadelmazo.com\/servicios\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carta de Servicios<\/a>.<\/p>\n\n\n\n<p>Posdata: si tienes dudas sobre alg\u00fan <strong><em>t\u00e9rmino<\/em><\/strong> visita mi <a href=\"https:\/\/anadelmazo.com\/diccionario-seo\" target=\"_blank\" rel=\"noreferrer noopener\">Diccionario SEO &#8211; F\u00e1cil de entender<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Empecemos por su definici\u00f3n porque igual te suena a indio ????\u2049 \u00bfQu\u00e9 es un snippet? \u00bfY un rich snippet? Ah, \u00bfque tambi\u00e9n hay featured snippets? ????<\/p>\n","protected":false},"author":2,"featured_media":6987,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[17,103,110,114,22,8,127,10,102,113],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"featured_image_urls":{"full":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-5-1.png",995,556,false],"thumbnail":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-5-1-150x150.png",150,150,true],"medium":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-5-1-300x168.png",300,168,true],"medium_large":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-5-1-768x429.png",768,429,true],"large":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-5-1.png",995,556,false],"1536x1536":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-5-1.png",995,556,false],"2048x2048":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-5-1.png",995,556,false],"depicter-thumbnail":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-5-1.png",200,112,false]},"post_excerpt_stackable":"<p>Empecemos por su definici\u00f3n porque igual te suena a indio ????\u2049 \u00bfQu\u00e9 es un snippet? \u00bfY un rich snippet? Ah, \u00bfque tambi\u00e9n hay featured snippets? ????<\/p>\n","category_list":"<a href=\"https:\/\/anadelmazo.com\/category\/seo\/\" rel=\"category tag\">SEO<\/a>","author_info":{"name":"Ana Del Mazo","url":"https:\/\/anadelmazo.com\/author\/adelmazo\/"},"comments_num":"1 comment","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00d3MO GANAR UN FEATURED SNIPPET EN GOOGLE - Ana del Mazo<\/title>\n<meta name=\"description\" content=\"\u00bfSabes lo que es un snippet? \u00bfY un rich snippet? \u00bfY un featured snippet? - En este art\u00edculo te ense\u00f1o por qu\u00e9 son importantes y c\u00f3mo usarlos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anadelmazo.com\/como-ganar-un-rich-snippet-en-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00d3MO GANAR UN FEATURED SNIPPET EN GOOGLE - Ana del Mazo\" \/>\n<meta property=\"og:description\" content=\"\u00bfSabes lo que es un snippet? 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