{"id":1868,"date":"2020-10-07T13:05:50","date_gmt":"2020-10-07T11:05:50","guid":{"rendered":"https:\/\/anadelmazo.com\/?p=1868"},"modified":"2022-10-01T18:23:49","modified_gmt":"2022-10-01T16:23:49","slug":"guia-google-search-console","status":"publish","type":"post","link":"https:\/\/anadelmazo.com\/guia-google-search-console\/","title":{"rendered":"GU\u00cdA DE GOOGLE SEARCH CONSOLE"},"content":{"rendered":"\n<p>Google search console sirve para que Google sepa que tu sitio web existe, pueda controlarlo, lo analice y verifique que es de tu propiedad.<\/p>\n\n\n\n<p>Entonces es completamente l\u00f3gico que quieras enlazar tu sitio con la consola de Google, adem\u00e1s de que es un <strong><em>fundamental<\/em><\/strong>, as\u00ed que si no lo sab\u00edas, aqu\u00ed ya deber\u00edas de haber tomado tu decisi\u00f3n.<\/p>\n\n\n\n<p>El proceso es sencillo y se hace de forma manual. Estate atent@ a los siguientes pasos y en unos minutos lo tendr\u00e1s todo listo.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Vincular tu dominio con Search Console<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">1. Entrar a la p\u00e1gina de <a href=\"https:\/\/search.google.com\/search-console\/about?hl=es\" target=\"_blank\" rel=\"noreferrer noopener\">Search Console<\/a>.<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">2. Empezar ahora &gt; Opci\u00f3n &gt; Dominio<\/h4>\n\n\n\n<p>Debes excluir las www., https:\/\/, http:\/\/, barras finales e iniciales. Solo <em>tudominio <\/em>+ la terminaci\u00f3n (.com, .net, .es&#8230;)<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">3. Verificar tu dominio mediante:<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\">Registro TXT<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Copias el c\u00f3digo que te da Google al dar a continuar cuando has introducido el nombre de tu dominio.<\/p>\n\n\n\n<p>Accedes a tu cuenta desde el enlace del propietario de tu dominio (donde lo compraste) en una pesta\u00f1a nueva sin cerrar la pesta\u00f1a de Search Console.<\/p>\n\n\n\n<p>En ajustes de DNS o gesti\u00f3n de DNS y seleccionas la opci\u00f3n TXT.<\/p>\n\n\n\n<p>Pegas el c\u00f3digo anteriormente copiado.<\/p>\n\n\n\n<p>Vuelves a la p\u00e1gina de Search Console y haces clic en <strong><em>Verificar<\/em><\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/pexels-bich-tran-636243-1-1024x681.jpg\" alt=\"Registro de TXT o texto\" class=\"wp-image-1917\" width=\"512\" height=\"341\"\/><figcaption>Registro de TXT o texto<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\">Google Analytics<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Debes tener creada una cuenta en Google Analytics y haber verificado tu sitio desde ah\u00ed.<\/p>\n\n\n\n<p>Copias el c\u00f3digo de seguimiento que encontrar\u00e1s en ADMINISTRAR &gt; CUENTA &gt; PROPIEDAD &gt; INFORMACI\u00d3N DE SEGUIMIENTO<\/p>\n\n\n\n<p>Accedes a tu hosting y pegas este c\u00f3digo entre las etiquetas &lt;head&gt; del archivo <em>header.php<\/em>.<\/p>\n\n\n\n<p>Vuelves a la p\u00e1gina de Search Console y haces clic enn <strong><em>Verificar<\/em><\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/pexels-lukas-669610-2-1024x678.jpg\" alt=\"Google Analytics\" class=\"wp-image-1918\" width=\"512\" height=\"339\"\/><figcaption>Google Analytics<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\">Con Yoast SEO<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Copias el c\u00f3digo que te da Google despu\u00e9s de introducir el nombre de tu dominio y darle a continuar.<\/p>\n\n\n\n<p>Accedes a los ajustes desde el men\u00fa del plugin en WordPress.<\/p>\n\n\n\n<p>En la secci\u00f3n <em>Introduce tu c\u00f3digo de autorizaci\u00f3n de Google<\/em>, pegas el c\u00f3digo copiado y haces clic en <strong><em>Autorizar<\/em><\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/pexels-bongkarn-thanyakij-3804136-1-1-1024x486.jpg\" alt=\"Yoast SEO\" class=\"wp-image-1922\" width=\"512\" height=\"243\"\/><figcaption>Yoast SEO<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\">Con Google Tag Manager<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Debes crear una cuenta en <a href=\"https:\/\/tagmanager.google.com\/#\/home\" target=\"_blank\" rel=\"noreferrer noopener\">Tag Manager<\/a> con el dominio de tu sitio de la misma manera que la <strong><em>opci\u00f3n 2<\/em><\/strong> que te he explicado m\u00e1s arriba (<em>sin las www. ni https: ni : ni \/\/<\/em>).<\/p>\n\n\n\n<p>Autom\u00e1ticamente se te crear\u00e1 un <strong><em>contenedor<\/em><\/strong> con el nombre de la URL que hayas facilitado. El localizador de dicho contenedor es el conjunto de letras y n\u00fameros que te aparece en: Espacio de trabajo &gt; GXX-XXXXXX2 (al lado de la secci\u00f3n <em>Cambios del espacio<\/em>).<\/p>\n\n\n\n<p>Si es la primera vez que creas tu cuenta, te saltar\u00e1 un cuadro autom\u00e1ticamente, pero si no es el caso o si cerraste esta ventana y quieres volver a encontrarla, haz clic en la secuencia de letras y n\u00fameros que te indico en el <em>paso anterior<\/em>.<\/p>\n\n\n\n<p>Te saldr\u00e1n dos c\u00f3digos para copiar y pegar. El primero es para pegarlo entre las etiquetas <strong><em>&lt;head&gt;<\/em><\/strong> de tu hosting en el archivo header.php, lo m\u00e1s cerca posible de la etiqueta de apertura (<em>head<\/em>) y el segundo para pegarlo entre las entiquetas <strong><em>&lt;body&gt;<\/em><\/strong> de tu hosting, inmediatamente despu\u00e9s de la etiqueta de apertura (<em>body<\/em>).<\/p>\n\n\n\n<p>Tag Manager utiliza el protocolo HTTPS por definici\u00f3n, para evitar pr\u00e1cticas de snooping de terceros, para permitir s\u00f3lo el paso de la informaci\u00f3n que provenga de usuarios fiables.<\/p>\n\n\n\n<p>Vuelves a tu <em>consola<\/em> y haces clic en <strong><em>Verificar<\/em><\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/pexels-miguel-a-padrinan-1111319-2-1024x681.jpg\" alt=\"Google Tag Manager\" class=\"wp-image-1921\" width=\"512\" height=\"341\"\/><figcaption>Google Tag Manager<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si tienes m\u00e1s dudas sobre esta plataforma, aqu\u00ed te dejo la <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6103696?visit_id=636906643672498821-2785750716&amp;rd=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">gu\u00eda b\u00e1sica<\/a> que te deja Google.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Vincular tu cuenta de Analytics con Search Console<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">1. Entra en Google Analytics<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">2. Men\u00fa lateral izquierdo &gt; Administrar<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">3. Propiedad &gt; Configuraci\u00f3n de la propiedad &gt; Ajustar Search Console<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">4. A\u00f1adir &gt; Sigue las instrucciones &gt; Listo<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">\u00bfPor qu\u00e9 es necesario vincular mi dominio con ambas plataformas?<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Search Console <\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Gestiona el <em>contenido duplicado <\/em>y las <em>visitas <\/em>de los rastreadores de los motores de b\u00fasqueda.<\/li><li>Analiza las <em>visitas <\/em>que llegan desde las SERP.<\/li><li>Te muestra las <em>keywords<\/em> m\u00e1s relevantes que Google ha encontrado en tu p\u00e1gina.<\/li><li>En la secci\u00f3n <em>An\u00e1lisis de b\u00fasqueda<\/em>, se muestra la cantidad de veces que se ha mostrado tu p\u00e1gina en las SERP cuando alguien ha buscado por palabras clave.<\/li><li>Obtienes acceso a informes desde Analytics con datos de Search Console sobre: <em>Pa\u00edses, p\u00e1ginas de destino, dispositivos <\/em>y <em>consultas<\/em>.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\">Analytics<\/h5>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>S\u00f3lo rastrea las visitas de los usuarios que tengan <em>JavaScript<\/em> habilitado en su navegador y siempre que en tu p\u00e1gina exista dicho c\u00f3digo de Analytics.<\/li><li>Muestra las <em>keywords <\/em>de las consultas org\u00e1nicas desde buscadores como de las palabras clave de pago de Google Ads.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00bfQu\u00e9 te ha parecido esta gu\u00eda? \u00bfTe ha resultado de utilidad? Tienes m\u00e1s gu\u00edas como esta en mi <a href=\"https:\/\/anadelmazo.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Directorio de Posts<\/a>\u00a0y por aqu\u00ed te dejo mi\u00a0<a href=\"https:\/\/anadelmazo.com\/servicios\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carta de Servicios<\/a>.<\/p>\n\n\n\n<p>Posdata: si tienes dudas sobre alg\u00fan <strong><em>t\u00e9rmino<\/em><\/strong> visita mi <a href=\"https:\/\/anadelmazo.com\/diccionario-seo\" target=\"_blank\" rel=\"noreferrer noopener\">Diccionario SEO &#8211; F\u00e1cil de entender<\/a>.<\/p>\n\n\n\n<p>Recuerda: s\u00edgueme en las redes y comenta. \u00a1Te estar\u00e9 leyendo y contestando!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google search console sirve para que Google sepa que tu sitio web existe, pueda controlarlo, lo analice y verifique que es de tu propiedad.<\/p>\n","protected":false},"author":2,"featured_media":6993,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,28],"tags":[33,120,8,121,122],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"featured_image_urls":{"full":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-7-1-1.png",995,556,false],"thumbnail":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-7-1-1-150x150.png",150,150,true],"medium":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-7-1-1-300x168.png",300,168,true],"medium_large":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-7-1-1-768x429.png",768,429,true],"large":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-7-1-1.png",995,556,false],"1536x1536":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-7-1-1.png",995,556,false],"2048x2048":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-7-1-1.png",995,556,false],"depicter-thumbnail":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-7-1-1.png",200,112,false]},"post_excerpt_stackable":"<p>Google search console sirve para que Google sepa que tu sitio web existe, pueda controlarlo, lo analice y verifique que es de tu propiedad.<\/p>\n","category_list":"<a href=\"https:\/\/anadelmazo.com\/category\/google-ads\/\" rel=\"category tag\">Google Ads<\/a>, <a href=\"https:\/\/anadelmazo.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>","author_info":{"name":"Ana Del Mazo","url":"https:\/\/anadelmazo.com\/author\/adelmazo\/"},"comments_num":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GU\u00cdA DE GOOGLE SEARCH CONSOLE - Ana del Mazo<\/title>\n<meta name=\"description\" content=\"\u00bfNo sabes c\u00f3mo configurar tu Consola de Google ni por qu\u00e9 tienes que hacerlo? 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