{"id":1121,"date":"2020-10-02T11:05:58","date_gmt":"2020-10-02T09:05:58","guid":{"rendered":"https:\/\/anadelmazo.com\/?p=1121"},"modified":"2022-10-01T18:33:18","modified_gmt":"2022-10-01T16:33:18","slug":"investigacion-palabras-clave","status":"publish","type":"post","link":"https:\/\/anadelmazo.com\/investigacion-palabras-clave\/","title":{"rendered":"INVESTIGACI\u00d3N DE PALABRAS CLAVE"},"content":{"rendered":"\n<p>Est\u00e1s en una gu\u00eda para la investigaci\u00f3n de <strong><em>palabras clave<\/em><\/strong>, una acci\u00f3n imprescindible en cualquier campa\u00f1a SEO.<\/p>\n\n\n\n<p>Comenzar\u00e9 por <strong><em>definir <\/em><\/strong>algunos <strong><em>conceptos <\/em><\/strong>importantes para que lo entiendas todo con claridad, pero si quieres tener un conocimiento m\u00e1s profundo sobre el tema <a href=\"https:\/\/anadelmazo.com\/guia-seo\/\">SEO<\/a> entonces visita esta otra gu\u00eda.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Acr\u00f3nimos del SEO<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>SERP<\/em><\/strong>: Search Engine Results Page o P\u00e1gina de Resultados del Motor de B\u00fasqueda.<\/p>\n\n\n\n<p><strong><em>CTR<\/em><\/strong>: Click Through Rate o Porcentaje de Clics respecto a las impresiones. Es una m\u00e9trica.<\/p>\n\n\n\n<p><strong>\u00bfC\u00f3mo se calcula?<\/strong> N\u00ba clics \/ N\u00ba impresiones * 100<\/p>\n\n\n\n<p><strong><em>CTA<\/em><\/strong>: Call to Action o Llamada a la Acci\u00f3n. <\/p>\n\n\n\n<p><strong><em>CRO<\/em><\/strong>: Conversion Rate Optimization u Optimizaci\u00f3n de la Tasa de Conversi\u00f3n. <\/p>\n\n\n\n<p><strong><em>UX<\/em><\/strong>: User Experience o Experiencia del Usuario.<\/p>\n\n\n\n<p>Si quieres tener unas bases m\u00e1s s\u00f3lidas sobre <a href=\"https:\/\/anadelmazo.com\/guia-seo\" target=\"_blank\" rel=\"noreferrer noopener\">Qu\u00e9 es el SEO y c\u00f3mo hacerlo<\/a>, visita esta Gu\u00eda.<\/p>\n\n\n\n<p>Y si quieres encontrar los anteriores y m\u00e1s <strong><em>t\u00e9rminos<\/em><\/strong> relacionados con el SEO, por aqu\u00ed te dejo mi <a href=\"https:\/\/anadelmazo.com\/diccionario-seo\" target=\"_blank\" rel=\"noreferrer noopener\">Diccionario SEO &#8211; F\u00e1cil de entender<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dicen que cuando est\u00e1s aprendiendo un idioma, sabr\u00e1s realmente a utilizarlo cuando seas capaz de <strong><em>pensar <\/em><\/strong>en ese idioma en lugar del tuyo.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Entonces&#8230; \u00bfC\u00f3mo pensar en ser SEO?<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/pexels-joshua-miranda-4027658-1-1024x682.jpg\" alt=\"Reglas del SEO\" class=\"wp-image-1611\" width=\"512\" height=\"341\"\/><figcaption>Reglas del SEO<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>&#8220;SEO o no SEO, esa es la cuesti\u00f3n&#8221;<\/em><\/strong><\/p><\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Google est\u00e1 en constante cambio (al igual que el SEO) para dar lo mejor de s\u00ed y proveer a sus usuarios con la mejor UX y, por tanto, los resultados que m\u00e1s se adec\u00faan a lo que buscan.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Reglas del SEO:<\/h4>\n\n\n\n<ol><li>Google es para contestar preguntas de personas.<\/li><li>Google sabe m\u00e1s que cualquiera.<\/li><li>Quiere soluciones y respuestas, no trucos para posicionarte.<\/li><\/ol>\n\n\n\n<p>Estas son las cuestiones que tienes que tener en cuenta antes de comenzar a listar tus palabras clave.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">\u00bfQu\u00e9 es la investigaci\u00f3n de palabras clave?<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Se trata de buscar los <strong><em>t\u00e9rminos <\/em><\/strong>que mejor se adaptan al tema principal del que quieres hablar y\/o escribir y, a la vez, tienen una gran <strong><em>relevancia <\/em><\/strong>para tu p\u00fablico.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/pexels-suzy-hazelwood-1130980-1-1024x651.jpg\" alt=\"Investigaci\u00f3n de palabras clave\" class=\"wp-image-1613\" width=\"512\" height=\"326\"\/><figcaption>Investigaci\u00f3n de keywords<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Imag\u00ednate que encuentras un tema relacionado con tu proyecto del que quieres hablar pero no haces ning\u00fan tipo de investigaci\u00f3n.<\/p>\n\n\n\n<p>Recibes pocas visitas a esa entrada o publicaci\u00f3n, <strong><em>\u00bfpor qu\u00e9?<\/em><\/strong> <\/p>\n\n\n\n<p>Porque el tema principal que trataste era: &#8220;<em>C\u00f3mo escoger el tono de pintalabios que m\u00e1s se adec\u00faa a tu piel<\/em>&#8221; y la gente realmente lo que busca es &#8220;<em>C\u00f3mo escoger el tono de labial perfecto<\/em>&#8220;.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Resumen:<\/h4>\n\n\n\n<p>No sales en las b\u00fasquedas porque no has escogido tu palabra clave para dicho post y la gente no te encuentra.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">\u00bfGastar tiempo en investigar o no?<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>Si investigas<\/em><\/strong>:<\/p>\n\n\n\n<ul><li>Aumentas tu crecimiento org\u00e1nico<\/li><\/ul>\n\n\n\n<ul><li>Te posicionas mejor en las SERP<\/li><\/ul>\n\n\n\n<ul><li>Indirectamente, aumentas tus ventas<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>Si no investigas<\/em><\/strong>:<\/p>\n\n\n\n<ul><li>Pierdes visibilidad<\/li><\/ul>\n\n\n\n<ul><li>Te estancas profesionalmente<\/li><\/ul>\n\n\n\n<ul><li>No alcanzas tus objetivos<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00bfNecesitas m\u00e1s razones para esforzarte en tu investigaci\u00f3n de palabras clave?<\/p>\n\n\n\n<p>No adquieres los beneficios de inmediato, sino que a medio-largo plazo ver\u00e1s c\u00f3mo tus estad\u00edsticas van aumentando de manera constante (s\u00f3lo si t\u00fa lo eres \u261d)<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Conceptos relacionados con las palabras clave<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li><strong><em>Volumen de b\u00fasqueda<\/em><\/strong>: es la cantidad de personas que busca el t\u00e9rmino, pero eso no equivale a ventas porque a veces Google les da las respuestas sin necesidad de que entren en ninguna p\u00e1gina, por lo que tampoco tienes clics.<\/li><\/ul>\n\n\n\n<ul id=\"block-be51891b-716e-47de-9109-95319847d971\"><li><strong><em>Intenci\u00f3n de b\u00fasqueda<\/em><\/strong>: \u00bfbuscan comprar o s\u00f3lo informarse? Se dividen en los siguientes:<\/li><\/ul>\n\n\n\n<ul id=\"block-6d557c20-2eaa-412f-a01d-56dc3e53761d\"><li><strong><em>Intenci\u00f3n de compra: <\/em><\/strong>una palabra clave de alta intenci\u00f3n de compra puede ser el nombre de un producto o servicio: &#8220;<em>cu\u00e1nto cuesta<\/em> + producto&#8221;, &#8220;producto <em>en [ubicaci\u00f3n]<\/em>&#8220;, &#8220;<em>pedir <\/em>+ producto <em>en l\u00ednea<\/em>&#8220;, &#8220;producto <em>cerca de m\u00ed<\/em>&#8220;&#8230;<\/li><\/ul>\n\n\n\n<ul><li><strong><em>Intenci\u00f3n de investigaci\u00f3n: <\/em><\/strong>est\u00e1n comparando o buscando informaci\u00f3n para decidirse por una compra o no. Se utilizan palabras como &#8220;<em>el mejor\/la mejor<\/em> + producto&#8221; o &#8220;<em>rese\u00f1as de<\/em> + producto&#8221;, &#8220;<em>comparar <\/em>+ producto&#8221;&#8230;<\/li><\/ul>\n\n\n\n<ul><li><strong><em>Intenci\u00f3n informativa: <\/em><\/strong>entrar\u00edan conceptos como &#8220;<em>cu\u00e1l<\/em>&#8220;, &#8220;<em>c\u00f3mo<\/em>&#8220;, &#8220;<em>qu\u00e9 es<\/em>&#8220;&#8230; + nombre del producto, &#8220;<em>c\u00f3mo funciona<\/em> + producto&#8221;, &#8220;<em>c\u00f3mo se utiliza <\/em>+ producto&#8221;.<\/li><\/ul>\n\n\n\n<ul id=\"block-75aa0a35-7249-4f8b-ab25-b99dc4f8eb3c\"><li><strong><em>Dificultad de la b\u00fasqueda<\/em><\/strong>: muestra cuantos anunciantes est\u00e1n pujando (pagando) por sus anuncios y que contienen esa palabra clave. Esta m\u00e9trica te aclara cu\u00e1n dif\u00edcil es posicionarte de manera <em>org\u00e1nica<\/em> si utilizaras dicha palabra.<\/li><\/ul>\n\n\n\n<ul><li><strong><em>LSI<\/em><\/strong>: son los sin\u00f3nimos y palabras clave relacionadas con tu palabra clave.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/pexels-photomix-company-106341-1-1024x683.jpg\" alt=\"Google\" class=\"wp-image-1615\" width=\"512\" height=\"342\"\/><figcaption>Google<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Es importante que cuando encuentres una buena idea de contenido, la <strong><em>busques en Google<\/em><\/strong> para comprobar qu\u00e9 buscan exactamente.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Por ejemplo:<\/h4>\n\n\n\n<p>Creas un ebook con recetas tradicionales de postres internacionales, \u00bfc\u00f3mo lo vender\u00edas? \u00bfqu\u00e9 copy pondr\u00edas en tus campa\u00f1as?<\/p>\n\n\n\n<p>Cuando lo buscas en Google la palabra &#8220;tradicional&#8221; pr\u00e1cticamente no sale, en cambio la frase &#8220;<em>La vuelta al mundo en X postres<\/em>&#8221; est\u00e1 mucho m\u00e1s demandada.<\/p>\n\n\n\n<p><strong><em>Comprueba tus resultados<\/em><\/strong> con herramientas de palabras clave, gratuitas o de pago.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">La investigaci\u00f3n, paso a paso<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2022\/08\/pexels-skitterphoto-422844-1-1024x659.jpg\" alt=\"Elecci\u00f3n de palabras clave\" class=\"wp-image-1617\" width=\"512\" height=\"330\"\/><figcaption>Elecci\u00f3n de palabras clave<\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Si eres de actividad manual, entonces coge papel y boli pero tambi\u00e9n puedes escribir toda tu lista en un excel.<\/p>\n\n\n\n<p><strong>1.<\/strong> Encuentra <strong><em>ideas <\/em><\/strong>de palabras clave: puedes utilizar <strong><em>gratis<\/em><\/strong> Ubersuggest, Keyword Shitter, AnwserthePublic y Keywords Everywhere, y <strong><em>de pago<\/em><\/strong> Ahrefs y SEMrush (las plataformas gratuitas, tambi\u00e9n tienen opci\u00f3n de pago).<\/p>\n\n\n\n<p><strong>2.<\/strong> Comprueba la <strong><em>dificultad <\/em><\/strong>y el <strong><em>volumen<\/em><\/strong> de dicha palabra clave.<\/p>\n\n\n\n<p><strong>3. <\/strong>Determina la <strong><em>intenci\u00f3n de b\u00fasqueda<\/em><\/strong>.<\/p>\n\n\n\n<p><strong>4.<\/strong> Utiliza el m\u00e9todo <strong><em><a href=\"https:\/\/anadelmazo.com\/metodo-hub-and-spoke\" target=\"_blank\" rel=\"noreferrer noopener\">Hub and Spoke<\/a><\/em><\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00bfCrees que te ha sido \u00fatil esta gu\u00eda? Te leo en los comentarios y en las redes.<\/p>\n\n\n\n<p>PD.: Te dejo como regalo una <strong><em>plantilla <\/em><\/strong>descargable para que comiences por ordenar tus ideas.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Plantilla-Brainstorming.xlsx\" rel=\"nofollow\">Recurso descargable<\/a><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tienes muchas m\u00e1s como esta en mi\u00a0<a href=\"https:\/\/anadelmazo.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Directorio de Posts<\/a>\u00a0y por aqu\u00ed te dejo mi\u00a0<a href=\"https:\/\/anadelmazo.com\/servicios\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carta de Servicios<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comenzar\u00e9 por definir algunos conceptos importantes para que lo entiendas todo con claridad, pero si quieres tener un conocimiento m\u00e1s profundo sobre el tema SEO entonces visita esta otra gu\u00eda.<\/p>\n","protected":false},"author":2,"featured_media":7011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[103,22,8,24,61,11,10],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"featured_image_urls":{"full":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-12-1.png",995,556,false],"thumbnail":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-12-1-150x150.png",150,150,true],"medium":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-12-1-300x168.png",300,168,true],"medium_large":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-12-1-768x429.png",768,429,true],"large":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-12-1.png",995,556,false],"1536x1536":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-12-1.png",995,556,false],"2048x2048":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-12-1.png",995,556,false],"depicter-thumbnail":["https:\/\/anadelmazo.com\/wp-content\/uploads\/2020\/10\/Atraer-audiencia-12-1.png",200,112,false]},"post_excerpt_stackable":"<p>Comenzar\u00e9 por definir algunos conceptos importantes para que lo entiendas todo con claridad, pero si quieres tener un conocimiento m\u00e1s profundo sobre el tema SEO entonces visita esta otra gu\u00eda.<\/p>\n","category_list":"<a href=\"https:\/\/anadelmazo.com\/category\/seo\/\" rel=\"category tag\">SEO<\/a>","author_info":{"name":"Ana Del Mazo","url":"https:\/\/anadelmazo.com\/author\/adelmazo\/"},"comments_num":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>INVESTIGACI\u00d3N DE PALABRAS CLAVE - Ana del Mazo<\/title>\n<meta name=\"description\" content=\"Marketing y Publicidad - \u00bfTe suenan los acr\u00f3nimos LSI, SERP o UX? 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